Private Company
Revenue Estimates.
Headcount, margins, ownership, and more. Every source cited, every estimate adjustable. In under two minutes.
Estimated revenue · FY 2024
$263M
Range $245M – $290M · 8 sources triangulated within 11%
94/100
Defendable in IC
Triangulated from
8 independent sources
Methodology
How we got here.
Identify employee count
Cross-checked across LinkedIn, ZoomInfo, Apollo
Apply revenue per employee
IBISWorld benchmark · Beverages NAICS 312
Triangulate with aggregators
ZoomInfo, Growjo, D&B — conservative midpoint
Stress-test with filings
UCC, SoS, EDGAR, press mentions
Built for
The problem
Your target won't share financials until the LOI.
PitchBook costs $24,000 a year.
Your analyst is spending two days stitching together LinkedIn headcount, ZoomInfo estimates, and public filings.
Get the first read in two minutes.
An estimate you can defend in an IC.
Every figure on the page is cited. Every assumption is editable. Switch providers, change the lever, watch the number move. No black box, no “trust the model.”
Every source visible
LinkedIn headcount, ZoomInfo, Apollo, NAICS benchmarks, UCC filings — every input that built the estimate, with citations, in one place.
A lever, not a black box
Conservative, moderate, aggressive. Move the slider, see the assumptions and the resulting number change together.
Your providers, your weights
Keep the data sources you already trust. Mute the ones you don't. Re-weight them the way your team actually thinks.
Algorithm controls
Liquid Death · FY 2024Conservative
$245M
Moderate
$263M
Aggressive
$290M
Source providers
Mute any source · estimate updates live
Resulting estimate
$263,400,000
Confidence
94/100
When the estimate isn't enough, we go deeper.
For targets you're seriously considering. A custom diligence brief, delivered in 1–2 weeks, built from primary-source calls with former operators, ex-bankers, and channel insiders inside our network.
Not for early-stage sourcing. Best used when a target is on your short list and you need conviction before you sign an LOI.
Research request
IN PROGRESSLiquid Death Mountain Water, Inc.
Lower-middle-market diligence brief · ETA 9 days
Lead analyst
Former MD · Houlihan Lokey
Sources contacted
23
About
Built by an operator, not an aggregator.
Vlad Shostak founded Internal Insight. He is currently Chief Technology Officer at Garfinkel Group, where he designs decision-grade infrastructure for a litigation firm — systems that have to stand up to legal scrutiny.
Before that, he held senior engineering responsibilities in large-scale operational settings including a large SEC registrant and global logistics company, requiring high reliability, structured process control, and cross-functional execution.
He holds a B.A. in Computer Science from Hunter College of the City University of New York and an MBA from the Sam M. Walton College of Business at the University of Arkansas.
From Vlad
Every deal team I've talked to has the same problem at the top of the funnel. The target won't share financials until LOI. PitchBook costs more than a junior analyst. Someone on your team loses two days a week stitching LinkedIn headcount, ZoomInfo guesses, and filings into a number a partner will actually look at.
I'm applying the same standards I've used in SEC reporting and high-reliability operations to private company estimates. Every number cited. Every lever exposed. Every assumption editable. The first read you'd be willing to put your name on, in two minutes instead of two days.
If you're sizing a target right now, bring one to the call. You'll see exactly what this does on a real name in your pipeline.
Pricing
Two ways to work with us.
First Read
Self-serveEverything in Stage 1. Cancel anytime.
$400/mo
- Full access to the Stage 1 estimation engine
- See all data sources and citations
- Conservative, moderate & aggressive levers
- Choose between data source providers
Custom
For firmsTalk to us about a price.
Full customization of the platform, tailored to you and your firm.
- Custom workflows
- Connect to proprietary data sources and APIs
- Custom development based on your needs
- Direct line to the founding team
Bring a target. Leave with an estimate.
15 minutes with the founder. Send one private company you're sizing and walk out with a revenue read, every source, and an honest answer on fit.